LA FIAMMANTE Tomato on Blockchain, ICAB enters MY STORY™ DNV GL

ICAB La Fiammante joins My Story™ DNV GL with a pilot project: the digital assurance solution based on blockchain technology to tell the product story step by step, transparently and immediately.

Always aware of the value of transparency, ICAB La Fiammante "continues today with new tools its path of sharing data, best practices, and production choices with all the actors in the supply chain, from farmer to consumer. The company is built on relationships, within the Society": Francesco Franzese - CEO of the canning company in Buccino (SA) - summarizes in this way the far-sighted choice to open up the dynamics of the supply chain to participatory processes of valorization of products, territories, and labor.

Today, the information provided by companies is not always reliable, making it difficult to recognize truly serious brands for an increasingly discerning consumer in purchasing, especially food, who demands honesty and accountability from brands in exchange for their trust.

On the strength of a production chain characterized by the most complete traceability and authentic relationships throughout the supply chain, ICAB La Fiammante chooses My Story™ from DNV GL-one of the world's leading certification bodies that is leading the development of the industry through the implementation of new digital assurance solutions based on blockchain technology-to share the story of its products with consumers by making available verified data recorded on blockchain. My Story™ is based on the public VeChain blockchain, with which DNV GL has entered into a strategic partnership.

Seattle WA - Feb 25, 2020 Conference of the "Global Food Safety Initiative - GFSI", My Story™ DNV GL presentation.

"Trust is a key ingredient for a food." says Francesco Di Sarno - Sales Director Digital Assurance & Supply Chain DNV GL "The innovative, blockchain-based project we implemented with La Fiammante, which was already presented in Seattle at the GFSI conference, addresses this very need. Through My Story™, the consumer can follow the story of the tomato from the field to the production plant. A story based on data that is verified by DNV GL and stored in the blockchain, a cutting-edge technology that guarantees its authenticity and prevents its manipulation."

The operation of My Story™ is very simple. By framing a QR-code directly placed on the product with their smartphone, consumers can learn its story, with the assurance of access to a previously unthinkable amount of product information, all verified.

An important step that responds to the need for transparency, to protect consumers and authentic Made in Italy, in a historical moment made more complex by institutional uncertainties and backward steps by the European Union: from April 1, 2020, for example, the indication of origin of products will be mandatory only when the place of origin of the food is indicated or evoked and is not the same as its primary ingredient. This is one case among many that demonstrates regulatory backwardness with respect to consumer and quality needs, one more reason to choose effective alternative paths that look to the future.